ApartKing GmbH

Thank you for visiting our website and for your interest in data protection.

Please take note of the following information to understand when we collect which personal data and how we use this data.


Responsible authority

The authority responsible pursuant to Art. 4 para. 7 EU Basic Data Protection Regulation (DSGVO) is the


ApartKing GmbH

Volgersweg 6

30175 Hanover


Tel.:            +49 (0)511 999 875 33



Managing director: Ingo Dederichs


1. Collection, processing and use of personal data

The legal basis for the collection, storage and processing of personal data can be found primarily in the Basic Data Protection Ordinance (DSGVO) and the Federal Data Protection Act (BDSG). Personal data is information relating to an identified or identifiable natural person (Art. 4 No. 1 DSGVO). This includes primarily names, address data, telephone numbers or e-mail addresses. Information about preferences, memberships or, for example, previously visited websites may also represent personal data.


2. Making contact

If you contact us (e.g. by e-mail or via our contact form), the data transmitted from you will be used for the purpose of processing your inquiry as well as for possible processing or follow up questions. The legal basis for the processing is the necessity for implementation of pre-contractual measures pursuant to Art. 6 para. 1 b) DSGVO. We delete the data arising in this context after the storage is no longer necessary or restrict the processing if there are legal storage obligations.


3. Your rights

You have the following rights against us with regard to your personal data:

-Right to information,

-Right to rectification or cancellation,

-Right to restrict processing,

-Right to object to the processing,

-Right to data portability.

You also have the right to ask a data protection supervisory authority about the processing of your personal data by us.


4. Objection or revocation against the processing of your data

We would like to point out that you can revoke any consent you may have given to the processing of your data at any time. From the moment of knowledge of your revocation, the permissibility of the processing of your personal data will be influenced. Insofar as we base the processing of your personal data on weighing interests in accordance with Art. 6 para. 1 f) DSGVO, you may object to the processing. This is the case if the processing is largely not necessary for the fulfilment of a contract with you. The legal basis for respective data processing can be found in the following descriptions of the various processes. If you wish to make such an objection, please explain the reason for it. In the event of your justified objection, we will examine the facts and will either discontinue or adapt the data processing or point out our overriding reasons worthy of protection on the basis of which we will continue the processing of your personal data for advertising and data analysis purposes at any time.

You can inform us of your advertising objection at the above contact details mentioned above.


5. Disclosure to third parties

We transfer your personal data to third parties as far as this is necessary for the execution of bookings of the processing of payments. The legal basis for the transfer is the necessity for the performance of a contract pursuant to Art. 6 para. 1 b) DSGVO. Personal data will not be passed on to third parties for marketing or advertising purposes without your expressed consent.


6. Use of online booking

If you make a booking via our website, your personal data such as name, address, e-mail address etc. is required for the conclusion of the contract. Mandatory information required for the processing of contracts is marked separately, further information is voluntary. We process the data provided by you in order to process your booking. For your bookings your data will be passed on to the respective residence. This is necessary so that the individual residences can properly prepare and carry out their stay and can contact you in the event of last-minute changes. It may also be necessary for us to forward your payment data to the respective payment service provider or our bank for payment processing purposes. The legal basis for this is Art. 6 para. 1 S. 1lit. b) DSGVO.

It is also possible that we may use the contact data you provide to inform you about other interesting products in our portfolio or to send you technical information by e-mail. Due to commercial and tax law requirements, we are obliged to store your address, payment and order data for a period of three years. However, after two years we will restrict the processing so that only those data will continue to be stored which are in connection with the aforementioned legal obligations.

To prevent unauthorized persons access by third parties to your personal data, financial data in particular, the ordering process will be encrypted.


7. Server log files

Each time a user accesses our website, information is stored in a log file by our hosting provider. These so-called log files contain the following information about retrieved files, status codes, timestamps and system information. These data are not personal and they do not allow any conclusions to be drawn about the specific person.

In addition, IP addresses are also stored in log files. For us these are not easily assignable to a specific person. If you would like to view our website, we collect the following aforementioned data, which is technically necessary for us to display our website to you and to ensure the stability and security of your data, is only used for the purpose of guarantee. Legal basis for the processing is necessary to protect our legitimate interests in accordance with the Art. 6 para. 1 f) DSGVO.8.


8. Use of cookies

Our websites use so-called cookies. These are small files that are stored on your access device (computer, smartphone, tablet, etc.) and stored by your browser. They serve to improve the usability, effectiveness and security of our website. In addition, cookies can be used to collect statistical data on website usage and analyse it to improve our services. Cookies do not contain viruses and do not damage your access device. You can block the storage of cookies in your browser. Most web browsers allow some control over most cookies via the browser settings. You can find out more information about blocking cookies at However, we would like to point out that certain functions of our website may no longer be available to you after blocking, or only to a limited extent. In order to delete/deactivate all cookies stored on your computer, most browsers offer you the option of completely blocking the use of cookies or deleting cookies generated by specific domains/websites. You will find the corresponding instructions on the help page of your browser.

  • Chrome
  • Internet Explorer
  • Firefox
  • Safari
  • Safari on IOS
  • Opera


 9. Web Analytics with Google

(Universal) Analytics Our website uses Google (Universal) Analytics, a web analysis service provided by Google Inc. ( Google (Universal) Analytics uses methods that allow an analysis of the use of the website by you, such as so-called “cookies”, text files that are stored on your computer. The information generated about your use of this website is generally transmitted to a Google server in the USA and stored there. Through the activation of IP anonymization on this website will use the IP address before transmission within the member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The anonymous IP address transmitted by your browser within the scope of Google Analytics is not combined with other data of Google Analytics. We use Google Analytics to analyse and regularly improve the use of our website. We can use the statistics obtained to improve our services and make them more interesting for you as a. user. For the exceptional cases in which personal data are transferred to the USA, Google has signed up to the EU-US Privacy Shield,

You can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link:

As an alternative to the browser plugin, you can click this link to prevent Google Analytics from capturing data on this website in the future. An Opt-Out-Cookie is stored on your end device. If you delete your cookies, you must click the link again.

Legal basis for the processing is the necessity to protect our legitimate interests pursuant to Art. 6 para. 1 f) DSGVO, namely our interest in the statistical evaluation of the usage behaviour of our website users and, if applicable, your consent pursuant to Art. 6 para. 1 a) DSGVO in conjunction with recital 32 Clause 2 (selection of technical settings).


 10. Conversion measurement with the visitor action pixel from Facebook

Facebook Remarketing: Within our online offering, so-called “Facebook pixels” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker way, Melo Park, CA 94025, USA, and Facebook Inc. are used. If you are a resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). Using the Facebook pixel, it is possible to determine the visitors of our offer as a target group for the presentation of advertisements, so-called “Facebook Ads”. Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users who have shown an interest in our Internet offering. This means that with the help of the Facebook pixel, we would like to ensure that our Facebook ads are in the users’ potential interest and are not harassing. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing if users were directed to our website after clicking on a Facebook ad. The legal basis for the processing is Facebook Art. 6 para. 1 f) DSGVO.

The Facebook pixels is directly integrated by Facebook when you visit our website and can store a so-called cookie, i.e. a small file on your device. If you then log in to Facebook or visit Facebook when logged in, the visit to our offer will be noted in your profile. The data collected about you is anonymous to us and does not give us any information about the identity of the user. However, the data stored and processed by Facebook so that a connection to the respective user profile possible. Facebook processes the data in accordance with Facebook’s data usage guidelines. Accordingly, you will receive further information on how the remarketing pixel works and generally on how Facebook ads are displayed in the Facebook Data Usage Policy: You may opt out of Facebook pixel collection and use of your information to display Facebook ads. To do this, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising there: or the opposition from to the US American page or explained on the EU website
The settings are platform independent, i.e. they are applied to all devices such as desktop computers or mobile devices.


11. Conversion measurement with Google AdWords Conversion Tracking

We use the “Google AdWords”, the online advertising program of the Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

In the context of Google AdWords, we also use the so-called Conversion Tracking, the associated analysis service. When you click on a Google AdWords ad, a conversion tracking cookie is stored on your computer. These cookies lose their validity after 30 days, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not expired, we and Google may recognize that you clicked the ad and were directed to that page. Each Google AdWords customer receives a different cookie. This means that adhere is no ability to track cookies through AdWords customer websites.

The information collected through the Conversion cookie is used to create conversion statistics for AdWords customers like us. This provides us with information such as the total number of users who clicked on our ads and were directed to a page with a conversion tracking tag. However, we do not receive information that personally identifies users. Legal basis for the processing of your data is Art. 6 para. 1 f)DSGVO.

If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies by setting your browser software accordingly (see “Cookies” above). They will then not be included in the conversion tracking statistics. Further information on Google AdWords can be found at Google’s privacy policy can be found at has accepted the EU-US Privacy Shield,


12. Conversion measurement with Google Double-Click

DoubleClick is a service from Google Inc. DoubleClick uses cookies to display advertisements based on your interests. For this purpose, it assigns a pseudonymous identification number (ID) to your browser, which checks which ads were displayed on your browser and which ads were accessed. The cookies do not contain any information that can be traced back to you. The use of DoubleClick cookies enables Google and its partner sites to display ads based on previous visits to our or other sites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for further information and stored there. Google will not transfer any data to third parties unless required to do so by law, or unless such third parties processes the data on Google’s behalf. Under no circumstances will Google associate your data with other data collected by Google. By using our website, you consent to the processing of data about you by Google and the previously described way of data processing as well as the name purpose. You may refuse the use of cookies by selecting the appropriate settings on your browser, which are described under “Cookies” above. You can also prevent Google from collecting the data generated by cookies and related to your use of the websites and Google form processing this data by following the following link under the Double Click deactivation extension or by deactivating the option “personalised advertising”. Alternatively, you can download the Double Click cookies from the Digital Advertising Alliance website at the following link Deactivate.


13. Social media plug-ins

On some of our pages plugins from social networks are integrated. Currently we use the following plugins: Facebook, Twitter, Google+, LinkedIn and Pinterest.

The plugin establishes a direct connection between your browser and the server of the respective social network as soon as you visit our website. This gives the network operator the information that you have visited our site with your IP address.

The data transfer takes place regardless of whether you have an account with the respective network and are logged in there. If you are logged in to the network, your data collected by us will be directly assigned to your user account and stored there. If you click the button and, for example, link the page, the network also stores this information in your user account and communicates it publicly to your contacts. We recommend that you log out regularly after using social networks.

Through the plugins we offer you the possibility to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plugins is according to Art. 6 para. 1f) DSGVO.

We have no influence on the collected data and data processing operations, nor are we aware of the full scope of data collection, the purposes of processing, the storage periods. Also, for the deletion of the collected data by the respective network no network is available to us.

Further information can be found in the data protection declaration of the respective network. Addresses of the respective network or plugin providers and URL with their data protection information:


  • Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;;

    further information on data collection:,
    as well as

    Facebook has accepted to the EU-US Privacy Shield,


  • Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA;

    Twitter has accepted to the EU-US Privacy Shield,


  • Google Inc., 1600 Amphitheatre Parkway, Mountainview, California 94043, USA;

    Google has accepted the EU-US Privacy Shield,



  • Pinterest Inc., 651 Brannan Street, San Francisco, CA 94103, USA;

    The data responsible authority outside the USA is the following address Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland


14. Integration of Google Maps

On the website we use the offer of Google Maps. This allows us to display interactive maps directly on the website and allows you to conveniently use the map function. The legal basis is Art. 6 para. 1 f) DSGVO. By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, further data such as your IP address will be transmitted to Google. This takes place regardless of whether Google provides a user account that you are logged in to or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google stores your data as and uses it for the purpose of advertising, market research and/or demand-oriented design of its website. Such evaluation is carried out in particular (even for users who are not logged in) to provide demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.

Further information on the purpose and scope of data collection and processing by Google can be found in Google’s privacy policy. There you will also find further information on your rights in this regard and setting options to protect your privacy:

Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield,


15. Google Web Fonts

We use Google Web Fonts on our website to ensure a uniform display of fonts. The required web fonts are loaded by your browser when you call up the website server in order to display the texts and fonts correctly. Your browser establishes a connection to Google’s servers, which allows Google to know that a terminal device with your IP address is visiting our website. The use of Google Web Fonts and the associated data processing serves our interest in the appealing presentation of our website. The legal basis is Art. 6 para. 1 f) DSGVO. If your browser does not support the display of web fonts, a standard font will be used instead. For more information about Google Web Fonts, visit and in the Google Privacy Policy under


16. Links to other websites

Our online offer may contain links to other websites. We do not have any influence on the fact that their operations comply with data protection regulations.

Status: 25.05.2018

Low Budget  from 16,90 €

Standard       from 35,00 €

Comfort        from 79,00 €


Opening hours: 09:00 a.m. – 17:00 a.m.

Volgersweg 6 (Backyard), 30175 Hannover

049 511 99987533